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India’s electric vehicle (EV) market is on an unprecedented growth trajectory, with EV sales in 2024 alone soaring by 27% and surpassing two million units for the first time. Factors such as rising fuel costs, increasing climate consciousness, and a growing variety of EV models have propelled this surge, aligning well with the government’s goal of making 30% of all vehicles electric by 2030. This transition extends beyond large cities to smaller towns, where two-wheeler e-scooters, four-wheeler electric cars, and even electric buses are hitting the roads in ever-greater numbers.
However, while the demand for EVs has exploded, the supporting infrastructure has struggled to keep pace. India currently has only about 12,000 public charging stations nationwide; a fraction of what’s needed to serve a burgeoning EV fleet. The gap spells opportunity for entrepreneurs: setting up EV charging stations especially via franchise-based models is emerging as a promising and future-proof business. With government incentives rolling in and many EVs hitting the roads (even beyond the big metros), investing in charging infrastructure now can yield both financial and environmental rewards.
Building on these opportunities, we will guide you through the key steps to set up an EV charging franchise in India. We’ll look at essential infrastructure requirements, strategic considerations, and practical steps to kick-start your venture; empowering you to tap into this rapidly growing market and contribute to a more sustainable, electrified future.
Entering the EV charging business is easier when you partner with an established player through a franchise model. As a franchisee, you’ll operate charging stations under a company’s brand with their technical and marketing support.
You need a suitable site, owned or leased, where EVs can easily access the chargers, typically near busy roads, malls, or highways. It’s important to arrange sufficient power capacity, sometimes requiring a higher load connection or a dedicated transformer. If you plan on installing multiple fast chargers, anticipate an investment in the range of ₹1–2 crore; smaller stations with slower chargers can be set up for a few lakh rupees. Public accessibility is key, as you want EV owners to find and use your station without obstacles. Also, ensure you factor in essential setup costs like leveling land, basic construction, and safety measures.
Collaborating with a recognized brand (e.g., Tata Power) gives you access to technical expertise and market credibility from day one. Most franchisors offer end-to-end support—everything from site selection and charger installation to billing software and regular maintenance. This means you don’t need to be an electrical engineer or an EV specialist; the franchisor’s team typically handles complex details. A well-known brand also makes it easier to attract customers who trust its reputation for reliability and service quality. By leveraging the franchisor’s experience, you reduce risks and get a faster return on investment. If you’re looking for a hassle-free way to launch your own EV charging station, consider partnering with EZ CHARGE.
One major advantage in India is that you do not require a separate license just for installing and operating EV chargers, as the government treats charging as a service rather than an electricity sale. However, you must work with local authorities to meet zoning rules and building norms, especially if you’ll be modifying structures or installing large transformers. Coordination with your local electricity distribution company (DISCOM) is essential to secure a high-load connection if your station needs significant power. After installation, rigorous testing ensures that each charger meets performance expectations, maintains safety, and integrates seamlessly with local grid standards.
The central government and many states offer subsidies, tax breaks, and reduced electricity tariffs that can significantly lower setup costs. Under programs like PM E-DRIVE, part of the equipment cost for public chargers may be reimbursed. Some states waive electricity duty or offer concessional grid connection charges for EV charging stations. Applying for these incentives can make your project more profitable, and your franchisor will often help navigate the administrative steps. By tapping into these benefits, you can recoup your investment faster while contributing to a cleaner transportation ecosystem.
The EV mitra scheme introduces a cleaner transportation ecosystem.
Selecting the proper location is one of the most critical decisions for an EV charging franchise. A charging station’s usage (and profitability) heavily depends on how conveniently it’s located for potential EV customers.
Study the local EV population by checking data from sources like VAHAN or state transport departments. Large urban hubs like Delhi, Mumbai, Bengaluru, and Pune have been early adopters, but tier-2 and tier-3 cities have recently shown faster growth, accounting for 66% of new four-wheeler EV registrations. Positioning your station in a mid-sized city can be particularly advantageous if there’s strong EV uptake but limited charging infrastructure. Identifying areas with rising sales but few existing chargers can give you a competitive edge as an early entrant, establishing loyalty among local EV users.
Choose a location with high vehicular traffic, such as along major highways, near shopping complexes, or busy commercial zones. Visible, easy-to-access sites encourage EV owners to stop and charge, especially if directions are straightforward. Proximity to restaurants, retail outlets, or restrooms adds value since charging can take anywhere from 30 minutes to a few hours. Good signage, placed strategically, is crucial for directing drivers who may otherwise pass by unaware of your station. Such conveniences improve the overall charging experience, drawing repeat customers and positive word-of-mouth.
Each parking bay typically requires around 3m x 5m, with extra clearance for movement and charger installations. If you plan to accommodate buses or trucks, opt for a larger plot with a specialized layout—like a drive-through design. Ensure the charger units can be placed without obstructing vehicle traffic and install adequate lighting for night-time use. Security features like CCTV cameras and protective barriers around the chargers enhance safety. A well-planned layout not only helps with efficient traffic flow but also reduces the risk of accidental damage to the equipment.
Early coordination with the local DISCOM is crucial to confirm that sufficient electrical load can be brought to your location. If you’re located near existing commercial areas or have an on-site transformer, extending supply might be simpler and less costly. In rural or remote zones, ensure space for a new transformer or consider alternative solutions like solar-integrated charging, if feasible. Though urban centers often have easier grid access, highways are increasingly getting dedicated power lines for EV corridors. Ensuring robust power infrastructure from the outset prevents bottlenecks or downtime as demand grows.
In crowded urban districts, real estate can be expensive, so it’s common to start with a few chargers but expect high utilization. Highway stations typically require bigger plots, targeting multiple vehicles (cars, buses, or trucks) needing quick top-ups during long-distance travel. Tier-2 and tier-3 towns may offer cheaper land and less competition, making them prime locations to become the primary charging hub for that region. With many states pushing to expand networks in smaller cities, capturing the market early can secure sustained business as the EV ecosystem matures.
The charging equipment you install should match the types of vehicles you expect and the charging speed your customers need. Here is a break down the common types of EV chargersso you can determine the right mix for your franchise station
AC chargers operate at lower power and are suitable for longer parking durations or overnight charging. In India, a common standard is the Bharat AC-001, which can charge up to three vehicles (like e-scooters or small cars) simultaneously at around 3.3 kW each. Type-2 AC chargers (7–22 kW) are widely found in malls or office complexes, taking around 4–6 hours to fully charge a typical electric car. These chargers are more affordable, often costing ₹60–70k for a basic unit, making them a good fit for locations where extended charging times are acceptable. They also consume less power per vehicle, which can help manage electricity costs.
DC fast chargers deliver significantly higher power, letting many EVs reach 80% charge in under an hour. Common standards include CCS2 (widely adopted by new EV models) and CHAdeMO (favored by some older or Japanese EVs). Bharat DC-001 (15 kW) was an early standard that still serves smaller vehicles or fleets. However, mid- to high-range DC fast chargers (50 kW and above) can cost upwards of ₹13–14 lakh and require robust three-phase grid connections. Despite the cost, they boost revenue by accommodating more vehicles in less time; critical in busy public or highway locations where rapid turnaround is a priority.
The Indian EV market uses various connector types: two-wheelers often rely on simple 230V AC plugs, while cars increasingly adopt CCS2. Many modern DC chargers come with dual-gun capabilities, offering both CCS2 and CHAdeMO to serve a broader vehicle range. Public charging guidelines recommend a mix of charger types at each station, ensuring compatibility with two-wheelers, three-wheelers, cars, and even heavier commercial vehicles. Future-proofing your setup by reserving space and electrical capacity for ultra-fast chargers (100 kW or more) can safeguard you against quickly evolving EV technologies.
Consider how long drivers typically stay at your location. High-traffic highway stations benefit from fast chargers because travelers want a quick top-up and to move on. Malls or office complexes might favor AC chargers, as vehicles remain parked for hours. Providing both AC and DC options can attract a broad customer base, from budget-conscious two-wheeler users to car owners willing to pay a premium for speed. This tiered approach ensures you serve a wide range of EVs, maximizing station utilization while balancing equipment and operating costs.
Operating an EV charging station involves dealing with electricity at substantial power levels, so it’s crucial to follow strict safety guidelines to protect users, equipment, and your facility. Here are the safety best practices:
Always choose chargers from reputable manufacturers that comply with Indian or international standards. Correct installation by licensed electricians is critical: each circuit needs proper earthing, circuit breakers, and Residual Current Devices (RCDs) to prevent shock hazards. Using the correct cable gauge and insulation for high-current applications helps avert overheating and malfunctions. It’s also essential to install surge protectors to guard against electrical spikes or lightning. Regular inspections of these systems can further minimize risks.
Whether wall-mounted or free-standing, chargers must be securely fixed in place and, if outdoors, rated at least IP54 against dust and rain. Installing bollards or protective barriers can prevent accidental collisions with vehicles. Keep the immediate area around chargers free from obstructions so drivers can maneuver safely. Weather-proofing measures—like sealants, canopies, or protective enclosures—protect your investment, especially in regions with heavy rain or extreme temperatures. These steps prolong charger life and maintain operational reliability.
Clear instructions and safety warnings should be posted prominently near each charger. Emergency stop buttons need to be easily visible and accessible, and any staff on-site should be trained to assist new users. Mark out the parking bays with high-visibility paint or signage so drivers know exactly where to position their vehicles. Reminders like “High Voltage,” “Switch off vehicle while charging,” and “No open flames” help educate users and reduce the chance of dangerous incidents. Effective communication of dos and don’ts fosters a safer charging environment for everyone.
Although EV charging is generally safe, there’s always a chance of electrical fires or rare EV battery thermal incidents. Equip your station with fire extinguishers rated for electrical fires (Class C), such as CO₂ or dry powder types. An emergency power shutoff at the main distribution board is highly recommended, so power can be cut quickly if needed. Maintaining a clutter-free station—particularly ensuring no flammable material is stored near electrical equipment—further reduces fire risks. Adding a sand bucket can help manage small lithium battery fires in extraordinary cases.
Good lighting and CCTV cameras make customers feel safer, especially at night, and deter vandalism or theft. Many franchisors offer 24/7 remote monitoring, allowing issues to be detected and addressed quickly. If your location is remote or unstaffed, consider installing an emergency call button or hotline number so users can report problems promptly. Adhering to local regulations and guidelines, such as periodic electrical inspections, ensures compliance and helps maintain a trustworthy reputation among EV drivers.
Different EV chargers provide different levels of charging capacities
Once your EV charging station is up and running, regular maintenance is essential to ensure efficient and reliable operation. Well-maintained chargers lead to higher uptime (so more satisfied customers and more revenue for you) and also last longer, protecting your investment.
Conduct regular visual checks on all cables, connectors, and charger housings, looking for fraying insulation, damaged pins, or corrosion. Test the emergency stop button periodically to confirm it works correctly. Monitor display screens for clarity or glitches that might hinder the user experience. Identifying minor issues early, such as loose charging cables or unusual noises, can prevent costly breakdowns. Keeping a simple inspection checklist ensures consistency and thoroughness in each review.
Keep your station’s surroundings tidy by removing litter and debris that might pose hazards or discourage users. Wipe down charger enclosures and screens to remove dust, dirt, or fingerprints, ensuring instructions remain clear. If units have cooling vents or filters, replace or clean them according to the manufacturer’s schedule to prevent overheating. Maintaining crisp paint lines around parking bays and clear signage shows a professional look.
Schedule a qualified electrician every few months to check connections, tighten terminal screws, and verify correct earthing resistance. Circuit breakers and Residual Current Devices (RCDs) should be tested to ensure they trip properly under faulty conditions. Perform load tests on chargers to confirm they’re delivering the expected power output and that there’s no abnormal voltage drop. If your station has a dedicated transformer or backup generator, those also need periodic servicing (like oil checks or filter changes) to remain fully functional.
Many chargers are networked to a central Charging Station Management System (CSMS) that handles things like real-time availability and remote troubleshooting. Ensure your station remains online—connectivity losses can stop drivers from locating or activating chargers. Apply manufacturer or franchisor-provided firmware updates, which often add compatibility with new EV models, enhance billing options, or fix software bugs. Keeping logs of these updates can help track improvements and quickly identify any changes that might have introduced errors.
If a charger malfunctions, address it promptly to avoid customer dissatisfaction and negative reviews on apps or social media. Have a maintenance contract or on-call technician who can fix hardware faults, like damaged charging guns or faulty control boards. Consider stocking critical spare parts—such as charging cables, connectors, or basic circuit components—so you can swap them out quickly. A robust maintenance plan that emphasizes uptime not only enhances user confidence but also maximizes your revenue potential.
Beyond technical upkeep, ensure payment systems and user interfaces remain smooth and intuitive. Update any signage or instructions if procedures change, for instance, if you introduce a new app for payment. Gather feedback using a QR code or website link where customers can report problems or suggest improvements. Regularly reviewing this feedback can help you refine operations, address recurring issues, and provide a top-tier experience that encourages EV drivers to return.
Since you’re effectively billing for electricity, it’s crucial to maintain accurate metering. Some states require periodic calibration of energy meters to comply with local weights and measures regulations. Annual safety audits by third parties or your franchisor can highlight areas needing attention; anything from electrical anomalies to signage updates. Taking these audits seriously helps you sustain high operational standards and aligns with any evolving regulations or guidelines in the EV charging landscape.
The Indian government is actively promoting electric mobility through a slew of policies, incentives, and guidelines – many of which directly benefit EV charging infrastructure. Staying informed about these government initiatives can help you capitalize on subsidies and align your franchise with the EV goals:
Through FAME-II/PM E-DRIVE, charging station operators can recoup part of the cost of charger equipment, especially for DC fast chargers. The Goods and Services Tax (GST) for EV chargers and charging services remains relatively low (18% for services, 5% for EVs themselves), encouraging more people to switch to EVs. The 2025 Union Budget continues increasing allocations for electric mobility by 20%, signaling long-term policy support. Financial institutions like IREDA (Indian Renewable Energy Development Agency) offer soft loans for clean energy and EV projects, further easing capital requirements.
The government’s stand that “charging is a service, not electricity resale” eliminates the need for a separate license, simplifying entry into the market. DISCOMs are also mandated to expedite connections for new charging stations and often set special EV tariffs below standard commercial rates. These policy moves cut red tape and make the business model more viable. Additionally, building codes and local planning guidelines increasingly encourage integrating EV chargers into new residential and commercial developments.
Government guidelines target a dense charger network—ideally one station every 25 km on highways and a 3×3 km grid in urban areas. They also recommend a mix of charger types at public stations (slow, medium, and fast) to accommodate two-, three-, and four-wheelers. Though not strictly enforced, these guidelines set a benchmark for coverage and station design, highlighting the strong push towards comprehensive infrastructure. Large-scale infrastructure plans for highways and major cities suggest that high-visibility, well-equipped stations can expect robust user traffic.
States such as Delhi, Maharashtra, Gujarat, Telangana, and Tamil Nadu have introduced dedicated EV policies that often include direct subsidies, tax exemptions, or even land concessions. For instance, Delhi’s policy offered a subsidy for the first 30,000 private charging points, while some states waive electricity duty for public chargers. Others provide SGST refunds or property tax discounts for businesses hosting chargers. Collaborating with state authorities can unlock additional support like free or low-cost advertising and listings on government EV portals.
City administrations also offer incentives, sometimes partnering with private firms to convert public parking lots into EV charging hubs. Municipal corporations might give property tax rebates if you install chargers accessible to the public. Highway electrification efforts mean more government support for stations at frequent intervals, turning certain corridors into lucrative spots. As local bodies strive to meet their own emission reduction targets, franchise owners who align with these green goals often find expedited approval processes and even promotional benefits like city-sponsored marketing.
When it comes to EV charging infrastructure in India, Tata Power EZ CHARGE is a name that stands out as a pioneer and market leader. For a franchisee, partnering with an established player like Tata Power can provide numerous advantages, from technical support to brand recognition. Let’s objectively highlight what Tata Power brings to the table and how it can bolster your EV charging franchise venture:
Tata Power operates India’s largest EV charging network, covering over 5,500 charging points in more than 550 cities. This wide reach offers deep insights into consumer behavior across metros, tier-2, and tier-3 locations. As a franchise partner, you tap into this knowledge, benefiting from proven practices and data-driven site selection. Backed by a century of experience in energy and infrastructure, Tata Power’s operational track record translates into smoother installations and dependable day-to-day performance.
Tata Power’s franchise model includes everything from site surveys and infrastructure planning to charger deployment and ongoing maintenance. A dedicated technical team ensures proper installation in line with safety and operational standards, reducing complexity for you. Post-installation, the Network Operations Center (NOC) monitors performance around the clock, swiftly detecting issues and resolving many problems remotely. You benefit from integrated billing systems, marketing support, and potential tie-ups with large EV fleets that already partner with Tata Power. This all-inclusive approach lets you focus on managing your station’s customer experience instead of juggling technical challenges.
The Tata name enjoys tremendous trust and recognition throughout India, which can be a key differentiator in a competitive marketplace. EV owners, wary of untested chargers, are more inclined to use a well-known brand, ensuring consistent footfall at your station. Mall owners, corporate campuses, and local authorities also welcome the Tata Power brand with fewer reservations. Being part of this ecosystem helps gain quicker approvals and fosters acceptance among local communities. Curious about how to make the most of these advantages for your own EV charging franchise? The Tata Power EZ CHARGE team will guide you step-by-step toward a profitable partnership.
Tata Power’s approach includes using robust, high-quality charging equipment and backing it with technology. They emphasize maximum uptime – the NOC and on-ground support teams strive for “zero downtime” by proactively managing the chargers. Tata Power also brings innovations like load management and energy optimization – for example, if your site has multiple chargers, their system can balance the load to avoid tripping, or switch charging during off-peak hours if on a TOD tariff, etc. Such optimizations and reliable operations are hard to achieve as an individual operator but come built-in with Tata’s platform.
The Tata Power EZ Charge app and RFID card ecosystem create a ready customer base. All Tata Power charging stations are integrated into a single network, so a user with the app can discover your station, see real-time availability of chargers, and pay seamlessly. This network effect means that the moment you join as a franchise, hundreds of thousands of app users are potential customers. They also provide a customer support hotline for EV users, so if someone has an issue while charging at your station, Tata’s support center will handle it, further reducing the operational burden on you.
To get started, visit Tata Power EZ CHARGE now!
The electric vehicle revolution in India is in full swing, and charging infrastructure is its indispensable backbone. Setting up an EV charging franchise now is a timely opportunity to ride this wave of growth. An EV charging franchise is not just a business. It is a commitment to building the future of transportation in India. If executed well, it can be financially rewarding and make a positive impact by enabling cleaner mobility.
As with any business, success will depend on careful planning, execution, and continuous improvement. The road ahead for EVs is bright green, and by setting up a charging franchise, you become a vital part of this journey. Charge ahead with confidence, and you’ll be powering both your profits and India’s sustainable future.
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