The journey of Anokha Dhaaga began in 2015 with 16 women trained as artisans in readymade garments manufacturing and traditional handicrafts, promoting local talent and conserving traditional art to boost household income. This initiative expanded to Delhi, Gujarat, and Jharkhand, and during the COVID-19 pandemic, the Trombay CSR team unified over 250 community women into the Saheli Mahila Bachat Gat federation. Recognizing the power of collective action, we launched the Anokha Dhaaga program in January 2021 to support the livelihoods of self-help groups. Since then, we have provided opportunities for over 500 women from slum localities to develop skills and gain employment

The journey of Anokha Dhaaga began in 2015 with 16 women trained as artisans in readymade garments manufacturing and traditional handicrafts, promoting local talent and conserving traditional art to boost household income. This initiative expanded to Delhi, Gujarat, and Jharkhand, and during the COVID-19 pandemic, the Trombay CSR team unified over 250 community women into the Saheli Mahila Bachat Gat federation. Recognizing the power of collective action, we launched the Anokha Dhaaga program in January 2021 to support the livelihoods of self-help groups. Since then, we have provided opportunities for over 500 women from slum localities to develop skills and gain employment

Through our Anokha Dhaaga center, we supplied over 3.5 lakh certified filtered masks during the pandemic, generating 67 lakhs in revenue. We also completed significant B2B orders, including 27,000 handicraft decoratives for Amazon Inc. and 5,000 haversack bags for the Mumbai Marathon by TCS. Our training programs span various product lines such as apparel, home decor, and corporate gifting, creating diverse income opportunities for women. In FY 24, we generated 56 lakhs from 91 B2B orders and organized 21 exhibitions, partnering with multiple livelihood platforms for long-term support and growth

The impact of Anokha Dhaaga is reflected in the numbers: we have made job work payments of 25 lakhs to women, with full-time workers earning an average of 8,000 rupees per month. Our initiative has steadily grown, covering 512 women by FY 24, and our revenue continues to increase, reaching 61 lakhs in FY 24.

Anokha Dhaaga is a beacon of hope and opportunity, uplifting women with dignity, skill, and the promise of a brighter future. Every product we create tells a story of resilience, empowerment, and community strength.